Product designer with experiences across mobile, web, automotive and immersive tech.
Product designer with experiences across mobile, web, automotive and immersive tech.
Product designer with experiences across mobile, web, automotive and immersive tech.
8+ years of experience working with MNCs like Samsung R&D and TCS, as well as startups like Valkyrie Industries and GeneraLabs. Currently working with Triumph as Senior UX Designer for HMI and connected experience.
8+ years of experience working with MNCs like Samsung R&D and TCS, as well as startups like Valkyrie Industries and GeneraLabs. Currently working with Triumph as Senior UX Designer for HMI and connected experience.
8+ years of experience working with MNCs like Samsung R&D and TCS, as well as startups like Valkyrie Industries and GeneraLabs. Currently working with Triumph as Senior UX Designer for HMI and connected experience.
Recent Projects
Recent Projects
Recent Projects
[Automotive HMI UX & UI] [2025]
Designing Triumph’s Next‑Gen Connected TFT Display
Reaserch
Competitor Analysis
Interaction Design
HMI
At Triumph Motorcycles, I serve as Senior HMI UX Designer on the next‑generation connected instrument platform. I led the end‑to‑end UX for phone, helmet, and platform connectivity, including Apple CarPlay and Android Auto on Triumph’s first 7‑inch touchscreen instrument. I worked on defining the HMI architecture, interaction models, and UI states across touch and the handlebar switch‑cube, setting patterns for onboarding, pairing, and in‑ride use. In parallel, I drove user acceptance testing (UAT), translated findings into a prioritized improvements backlog, and partnered with BOSCH, Apple, and Google to align platform requirements with rider safety and brand experience.
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[Automotive HMI UX & UI] [2025]
Designing Triumph’s Next‑Gen Connected TFT Display
Reaserch
Competitor Analysis
Interaction Design
HMI
At Triumph Motorcycles, I serve as Senior HMI UX Designer on the next‑generation connected instrument platform. I led the end‑to‑end UX for phone, helmet, and platform connectivity, including Apple CarPlay and Android Auto on Triumph’s first 7‑inch touchscreen instrument. I worked on defining the HMI architecture, interaction models, and UI states across touch and the handlebar switch‑cube, setting patterns for onboarding, pairing, and in‑ride use. In parallel, I drove user acceptance testing (UAT), translated findings into a prioritized improvements backlog, and partnered with BOSCH, Apple, and Google to align platform requirements with rider safety and brand experience.
Show more
[Automotive HMI UX & UI] [2025]
Designing Triumph’s Next‑Gen Connected TFT Display
Reaserch
Competitor Analysis
Interaction Design
HMI
At Triumph Motorcycles, I serve as Senior HMI UX Designer on the next‑generation connected instrument platform. I led the end‑to‑end UX for phone, helmet, and platform connectivity, including Apple CarPlay and Android Auto on Triumph’s first 7‑inch touchscreen instrument. I worked on defining the HMI architecture, interaction models, and UI states across touch and the handlebar switch‑cube, setting patterns for onboarding, pairing, and in‑ride use. In parallel, I drove user acceptance testing (UAT), translated findings into a prioritized improvements backlog, and partnered with BOSCH, Apple, and Google to align platform requirements with rider safety and brand experience.
Show more
[R&D - Gen AI for Digital Fashion] [2025]
Reimagining 3D Content Creation for Digital Commerce with AI
Reaserch
Competitor Analysis
Interaction Design
Web & VR
At the Computer Science Research Centre @ RCA, I led the UX and interaction design of an AI-driven platform for 3D clothing digitization in collaboration with GeneraLabs Studio. In parallel, I conducted a research-driven evaluation of emerging generative AI tools to guide product decisions. My work focused on designing intuitive user flows, prototyping AI-assisted workflows, and simplifying complex 3D asset generation for non-technical users. These efforts directly supported future product development aimed at enhancing consumer experience, enabling faster content deployment, and boosting user subscriptions.
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[R&D - Gen AI for Digital Fashion] [2025]
Reimagining 3D Content Creation for Digital Commerce with AI
Reaserch
Competitor Analysis
Interaction Design
Web & VR
At the Computer Science Research Centre @ RCA, I led the UX and interaction design of an AI-driven platform for 3D clothing digitization in collaboration with GeneraLabs Studio. In parallel, I conducted a research-driven evaluation of emerging generative AI tools to guide product decisions. My work focused on designing intuitive user flows, prototyping AI-assisted workflows, and simplifying complex 3D asset generation for non-technical users. These efforts directly supported future product development aimed at enhancing consumer experience, enabling faster content deployment, and boosting user subscriptions.
Show more
[R&D - Gen AI for Digital Fashion] [2025]
Reimagining 3D Content Creation for Digital Commerce with AI
Reaserch
Competitor Analysis
Interaction Design
Web & VR
At the Computer Science Research Centre @ RCA, I led the UX and interaction design of an AI-driven platform for 3D clothing digitization in collaboration with GeneraLabs Studio. In parallel, I conducted a research-driven evaluation of emerging generative AI tools to guide product decisions. My work focused on designing intuitive user flows, prototyping AI-assisted workflows, and simplifying complex 3D asset generation for non-technical users. These efforts directly supported future product development aimed at enhancing consumer experience, enabling faster content deployment, and boosting user subscriptions.
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[Healthcare] [2023 - 2024]
Transforming Stroke Recovery: VR Game and Clinician Dashboard Design with FES Support
Reaserch
Unity Prototyping
Interaction Design
Mobile & VR
I led the design and development of mobile companion app for clinician and VR rehabilitation game for stroke patients that combines gamified upper limb exercises with FES therapy, enabling clinicians to monitor patient progress through real-time metrics and insights. My work encompassed end-to-end UX, from research and interaction design to prototyping in Unity 3D and user testing—aligning therapeutic goals with an engaging, patient-centric VR experience.
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[Healthcare] [2023 - 2024]
Transforming Stroke Recovery: VR Game and Clinician Dashboard Design with FES Support
Reaserch
Unity Prototyping
Interaction Design
Mobile & VR
I led the design and development of mobile companion app for clinician and VR rehabilitation game for stroke patients that combines gamified upper limb exercises with FES therapy, enabling clinicians to monitor patient progress through real-time metrics and insights. My work encompassed end-to-end UX, from research and interaction design to prototyping in Unity 3D and user testing—aligning therapeutic goals with an engaging, patient-centric VR experience.
Show more
[Healthcare] [2023 - 2024]
Transforming Stroke Recovery: VR Game and Clinician Dashboard Design with FES Support
Reaserch
Unity Prototyping
Interaction Design
Mobile & VR
I led the design and development of mobile companion app for clinician and VR rehabilitation game for stroke patients that combines gamified upper limb exercises with FES therapy, enabling clinicians to monitor patient progress through real-time metrics and insights. My work encompassed end-to-end UX, from research and interaction design to prototyping in Unity 3D and user testing—aligning therapeutic goals with an engaging, patient-centric VR experience.
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[Gaming-Fitness, Brand Activation] [2022-2024]
From MVP to Olympic Showcase: Leading UX, UI, and 3D Design for EIR VR Fitness with ASICS
Reaserch
Competitor Analysis
Interaction Design
Web & VR
I led the end-to-end UX and UI design for EIR Fitness, a VR fitness game using EMS technology, and later redesigned it into a multi-user experience for ASICS brand activation events at SuShi Tech Tokyo and the 2024 Olympics.
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[Gaming-Fitness, Brand Activation] [2022-2024]
From MVP to Olympic Showcase: Leading UX, UI, and 3D Design for EIR VR Fitness with ASICS
Reaserch
Competitor Analysis
Interaction Design
Web & VR
I led the end-to-end UX and UI design for EIR Fitness, a VR fitness game using EMS technology, and later redesigned it into a multi-user experience for ASICS brand activation events at SuShi Tech Tokyo and the 2024 Olympics.
Show more
[Gaming-Fitness, Brand Activation] [2022-2024]
From MVP to Olympic Showcase: Leading UX, UI, and 3D Design for EIR VR Fitness with ASICS
Reaserch
Competitor Analysis
Interaction Design
Web & VR
I led the end-to-end UX and UI design for EIR Fitness, a VR fitness game using EMS technology, and later redesigned it into a multi-user experience for ASICS brand activation events at SuShi Tech Tokyo and the 2024 Olympics.
Show more
[Commercial, R&D] [2018 - 2022]
Pioneering AR & XR Innovation at Samsung: UX Strategy, Avatars, Multimodal Interfaces, and Future Retail
Reaserch
Interaction Design
Mobile
XR
At Samsung, I worked on strategic XR initiatives across mobile, wearables, and research projects, shaping the future of AR interactions , avatars & multimodal interaction. My role spanned UX strategy, prototyping, and cross-functional collaboration for projects involving AR Camera features, AR Glasses, volumetric capture, and retail innovation.
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[Commercial, R&D] [2018 - 2022]
Pioneering AR & XR Innovation at Samsung: UX Strategy, Avatars, Multimodal Interfaces, and Future Retail
Reaserch
Interaction Design
Mobile
XR
At Samsung, I worked on strategic XR initiatives across mobile, wearables, and research projects, shaping the future of AR interactions , avatars & multimodal interaction. My role spanned UX strategy, prototyping, and cross-functional collaboration for projects involving AR Camera features, AR Glasses, volumetric capture, and retail innovation.
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[Commercial, R&D] [2018 - 2022]
Pioneering AR & XR Innovation at Samsung: UX Strategy, Avatars, Multimodal Interfaces, and Future Retail
Reaserch
Interaction Design
Mobile
XR
At Samsung, I worked on strategic XR initiatives across mobile, wearables, and research projects, shaping the future of AR interactions , avatars & multimodal interaction. My role spanned UX strategy, prototyping, and cross-functional collaboration for projects involving AR Camera features, AR Glasses, volumetric capture, and retail innovation.
Show more
[About Me]
Sanofer Hyderali
Experience Designer
Hi, I'm Sanofer, a UX designer with a passion for crafting seamless, intuitive digital experiences.
I believe in combining creativity with functionality, ensuring that every design not only looks great but works flawlessly. My goal is to create user-centered designs that make a lasting impact.